Press releases

Industry veterans Sadeghi and Steptoe join DM innovator to drive growth in North America, Europe

San Francisco, Calif. – September 19, 2011 – Methodics, Inc., the leading provider of integrated solutions used in managing design data and semiconductor intellectual property (IP) for complex IC design, today announced the expansion of its global sales organization with the addition of two chip industry veterans in North America and Europe. Joining Methodics in its US headquarters is Ali Sadeghi, while Kevin Steptoe will manage the company’s European sales and services operations.

“As IC design, and in particular system-on-chip (SoC) development, becomes increasingly complex, engineers and their management need much more efficient ways to deal with challenges such as tracking design revisions, managing legacy design data, and collaborating across disparate design groups. We have seen a significant increase in interest for our solution for integrating with traditional DM solutions like Perforce, Subversion and others at the back end, as well as from digital designers looking for a better way to manage IP and HDL-based designs,” said Simon Butler, president and CEO of Methodics. “We are pleased to have Ali and Kevin on board to help meet that demand and accelerate the adoption of our solutions at system companies, fabless houses and other companies involved in complex IC design. Their experience and relationships will be essential as we enter this exciting new phase of growth”

Sadeghi brings more than 25 years of experience in the semiconductor industry. His background includes business development and project management roles with several leading ASIC COT providers and IP developers. He has also worked as a product and test engineer at National Semiconductor and AMD, and as a director of engineering at VLSI Technology, where he was in charge of ASIC developments and prototype debug. He has a B.S. in electrical engineering, with an additional degree in material science from UC Davis.
Steptoe brings an extensive European sales and business development background to Methodics. He has held executive positions at some of the most significant names in EDA, including Cadence Design Systems, Chronologic Simulation, Avant, Pulsic Ltd., and Magma Design Automation. Outside of EDA Steptoe has also served in engineering positions at The British Broadcasting Corporation (BBC) and British Telecomm (BT). Previously he held tenure teaching at University College London (UCL) until 1998. He has over twenty five published works. Steptoe holds a BSc. Degree in electronic engineering from the University of Essex and is a member of the Institution of Engineering and Technology (IET).

About Methodics, Inc.
Methodics, Inc. is a leading provider of design data management (DM) tools that improve the efficiency and collaboration of integrated circuit (IC) design. Its ProjectIC™ system is the first integrated platform for managing SoC realization, reducing the time, complexity and costs involved in IP-based design approaches. Its VersIC™ DM tools integrate industry-standard software configuration management (SCM) tools, such as the Perforce® and Subversion® version control systems into the hardware design environment to provide a more efficient global collaboration experience. The privately held company has offices in the USA, Europe and Asia. For further information, visit

For more information, contact:
Mike Sottak
(408) 876-4418